About
My name is Fredlo, and I’ve basically been chasing sound my whole life.
I started my music journey at 10 years old with recorder lessons, then moved to piano and clarinet. I joined my middle school band, then the marching band at Garfield High School in Seattle, WA. That’s where I learned what it felt like to be inside the music instead of just listening to it.
Around that same time, I went deep into the business side of music. I worked at DiscoverMusic.com, the largest provider of digital music sound samples for music retailers. We were one of the first prolific users of RealAudio and among the first to deliver full digital tracks to internet retailers and, eventually, iTunes. As the lone sales guy, I signed and worked with over 95% of the online music retailers at the time — CDNow, Amazon, Tower Records, Borders, and more. That role gave me a front-row seat to how the music industry was shifting into digital.
On my first album in 1996, we switched from 2" tape to the very first version of Pro Tools. I was hooked on digital recording and music technology from that moment on.
In 2008, I wound my music career down as other interests took over. But music never actually left. Over the years I kept dabbling with digital tools — Reason, FL Studio, GarageBand — and put a few tracks up on SoundCloud. My heart wasn’t fully in it, but I always knew the fire wasn’t gone, just waiting.
AI is what finally reignited it.
As a producer, my one big wish was always: I wish I could sing on my own tracks. With the introduction of modern AI tools, I can now create full, finished songs in multiple genres and actually be the voice on my own records. I’m finally scratching that music itch I’ve been reaching for over decades — combining everything I’ve learned from bands, labels, tech, and the early digital music era into the music I’m making now.
This is the birth of The Sinkhouse.
At 20, I got my first drum machine — an Alesis SR-16 — and everything changed. I added a sampling keyboard (the Ensoniq EPS-16) and started making beats for rap and R&B artists. In the 90s I formed a record label, put a band together, and started playing live around Seattle.
THE SINKHOUSE-MUSIC 4 YOUR LIFE